Week10

Q12.

I used www.google.co.uk as a search engine to assess the ease with which the ‘Next’ website can be found.  The first looked up phrase was ‘fashion’ due to the most of the Next’s products are related with clothes. The link to the ‘Next’ page appeared as the ninth non-sponsored link before most of the competitors which is very good result. It is worth to notice that first three links were sponsored links belonged to the big international companies that operate in fashion industry. There were few more sponsored links on the right side that would be described as a link more local and strongly related to the fashion industry. The next key themes were women’s clothing, men’s clothing and shoes. The results were also very good and the ‘Next’ website appeared again on the first page leaving behind most of the competitors. The companies in the sponsored links were changed but the industry still was related to fashion and clothing. The other checked phrases were women and men. The ‘Next’ website didn’t appear in the first 10 pages for woman phrase and appeared on the sixth page for man phrase. This should be improved because competitors appeared much earlier even on the first page.